Be Your Own Brand

I’m not doing #ATTRPGMaker, but a lot of people I know are, and they all hit “What’s Your Brand?” today. And suddenly, I feel like answering.

My brand? My brand is Owen K.C. Stephens.

I love the fact that so many people are willing to employ me in one capacity or another (and honor me with the trust to all do so at once), but with 20 years of this under my belt, I know that I can’t depend on any game, trademark, or company to necessarily be around for as long as I want my career to last.

But, obviously, *I* will be here as long as I am here.

So yes, Paizo, and Green Ronin, and Rogue Genius Games, and Rite Publishing are all things I strongly promote. Starfinder, and Really Wild West, and Pathfinder, and Pathways are all lines I have staked a lot of time and effort in being part of.

But that’s all part of defining my one core brand, which is me.

My name. My professionalism. My reputation.

Hopefully, both industry folks and customers have some idea what adding me to a project means. Obviously lots of people have never heard of me, but my focus on myself as a brand is to try to make sure that when they DO hear of me, they do so in the context of the image I want to project.

And, hopefully, that makes adding me to other brands a benefit to those, as well.

The one thing you get to take with your wherever you go is your name. Things might change so the rights to games I work on get restricted, or companies that pay me might be struck by asteroids. And I think it’s *very* important I give my very best effort to everyone who hires me. I never “save something back” to promote my own brand at the expense of another.

But by making sure I do the best I can for everyone who hires me, I make THAT part of my brand.

I try to do the same in social media, on forums, and even in public. And by doing my best for everyone who hires me, and being professional in all game-related dealings with the public, I can build my brand at the same time I do my best to promote the other brands I am paid to work with.

Speaking of my brand:

I have a Patreon! Feel free to back it!

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About okcstephens

Owen K.C. Stephens Owen Kirker Clifford Stephens is the Starfinder Design Lead for Paizo Publishing, the Freeport and Pathfinder RPG developer for Green Ronin, a developer for Rite Publishing, and the publisher and lead genius of Rogue Genius Games. Owen has written game material for numerous other companies, including Wizards of the Coast, Kobold Press, White Wolf, Steve Jackson Games and Upper Deck. He also consults, freelances, and in the off season, sleeps.

Posted on April 11, 2018, in Business of Games, Musings and tagged , . Bookmark the permalink. Leave a comment.

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