Industry Insider: The Pandemic Creativity Toll
So, I have written about the impact of the pandemic, and how to try to handle it, several times already. However, these days the main way I communicate with people is by text. So as I engage in the needful day-to-day tasks of being a freelancer, even without taking on new projects, I end up generating a lot of words on game-industry-related topics. It seems a shame to leave those in emails and direct messages, so I have taken a moment to arrange edited versions to form an update of where I see the Games Industry sitting now, nearly a year into the global pandemic.
I spoke about the State of the Industry about seven months ago, and while things have definitely changed since then, over and over in fact, I wouldn’t say they are better. And things like another major east coast blizzard, the biggest since the 2016 storm that did long-lasting damage to game sales, are going to have a magnified impact when things are already so destabilized. And while we do now have multiple vaccines, it turns out there’s a huge gap between the formulas existing, and people actually getting a shot in the arm. There are deep divisions within the industry about whether any major in-person events are going to happen, but no doubt that if they do they will be less-attended and more stressful than equivalents were in 2019.
Not only are game companies feeling the hurt in terms of sales and stress on creators (which I’ll touch on more in a bit), they have to guess when sales will pick back up. Making major game books takes time and money. A company can often bank a product or two and not send them to the printer yet… but they can’t do so for a full year. Books ready-to-be-printed aren’t making any money yet, and companies have to decide how big a backlog of resources they can possibly sit on. At some point you have to either put them out, and acknowledge that means their total sales will never match normal levels (much as sales of winter 2016 products were hurt over their whole lifespan), or stop making new product until thing have improved… which means not having work for people you are already having trouble paying salaries or freelancer contracts. But if you wait too long to begin making books again, when things do improve you’ll miss the first wave of new purchases by people getting back into in-person gaming and recreation, making it that much harder to get income asap to make good on debts and build new momentum.
There are obviously some steps mid-range game companies and creators can take now to help weather the hardship, and many companies are trying new things. Professional Patreons are more common than ever before, with some 3D print file and art Patreons bringing in thousands of dollars a month. Game industry Patreons focusing on rules and text seem to be less common and less lucrative, but the idea is young yet, and breakout successes may just not have developed yet. Certainly things like the Green Ronin Patreon Rundown (which, full disclosure, I wrote, is hosted by a company I work for, and features my own Patreon) show that there are numerous game professionals and companies putting out amazing content directly to fans.
However, even when venues of sales are open, there’s another major problem hitting the industry, and it has gotten much worse over the past many months–creator burnout. I don’t think there is a single game company which I have insider insight with that isn’t having a much, much higher level of late and even completely-dropped assignments. In some cases you can see how specific factors may have played a part–new game lines can be hard to launch, people getting sick have ample reason to miss deadlines, and tight budgets often means less leeway built into schedules for late assignments and developmental assistance to creators. However, in other cases experienced veterans are taking on things that should be right in their wheelhouse, with all the time and help they normally need, and they are just not performing as well.
It’s widespread enough, though different game lines, production models, and personnel, that I simply have to believe the pandemic and related political stress is broadly impacting creativity for large swaths of people. It’s been a major factor for me, resulting in my being months behind on high-profile projects I staked my reputation on, to my own significant embarrassment. I’ve spoken before about Being Creative During a Pandemic, and gave a view of what my own struggles in time of pandemic look like. And when I reread that last one, I see I was in lockdown for a month when I wrote it, and just think “Oh, my sweet summer child.”
A huge swath of game industry professionals are exhausted. Emotionally worn thin, creatively low and fuel, intellectually at a loss, and financially on edge. We are not unique in that, of course. My effort to shine a light on what I am seeing within every level of the game industry is meant not to claim it is rougher than for other professions, only to share the experiences as I have had them. And because the tabletop RPG industry in particular is so small and on such tight margins, there’s a real risk big sections of it could simply cease to exist. I always try to recommend being kind, but if you are interacting with gam creatives right now, I’d ask for any additional consideration you may have. Certainly if what you want is for ttRPGs to keep getting made, additional yelling at, insulting, accusing, or belittling writers and publishers isn’t likely to help under current circumstances.
Also, I totally understand you may not have any spare financial support to offer game creators, and I get that. I’ll note that sharing, liking, and commenting on things like sales, new product announcements, and links to blog posts on social media really is a huge help even without you spending a dime. Spreading the word is among the biggest things fans and friends can do for independent creatives and small companies.
If you do want to give creators, things such as Patreon and Ko-Fi are huge boons to writers and artists that have them. My own Patreon makes things such as this blog post possible, and even just a few dollars a month is enormously appreciated. And if you happen to have bigger blocks of money you want to use to stimulate the economy without getting charged every month, my Patreon now offers annual subscriptions.
But to put some of my own advice into practice, let me highlight someone else’s online presence. (And, if you’d like me to highlight your online home in a future post, drop me a line. I’ll do what I can.)
Joshua Hennington is an up-and-coming freelance writer of tabletop role-playing game content; he’s written for several accredited publishing companies, from Paizo Publishing to Rogue Genius Games, Everyman Gaming, Rite Publishing and more! Some of his most recognizable works include In the Company of Doppelgangers (PF1e), Starfarer’s Codex: Legacy Dragonrider (SF), and Tombstone Ancestries: Chupacabra (PF2e). He is always eager to write, and quickly becomes passionate on any topic – including yours!
His Ko-fi was created so you can commission custom-made RPG content from Joshua for your favorite characters as inspiration! All his content that is commissioned through that platform is also made publicly available, for anyone to use, and he strives to insure it as high-quality as a turnover would be to a major publisher.
Posted on February 8, 2021, in Business of Games, Musings and tagged Business, Essays, gaming, Industry Insider. Bookmark the permalink. Leave a comment.
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