On Being Your Own Hype Person as an Independent Creator
Neal Litherland recently wrote a piece on social media abut why he posted about content of his in multiple different places online. It addresses a reality many of us face (everyone but the biggest and most successful content companies, n fact), and with his permission I am sharing it here.
Neal Litherland has a Patreon that supports his blog, and you can support him by joining it.
“No disrespect, you made something really cool, but why did you share it literally EVERYWHERE?”
I will use small words.
Your options as an independent creator are either, “Be silent about your work, and let it languish ignored,” or, “Share it in every appropriate venue you can think of, and run the risk of possibly pissing people off because you have to be your own hype man.”
Trust me, Internet friend, I would DESPERATELY love to not have to do my own promotion. If I had a legion of at least a thousand dedicated fans who each bought a copy of every new release, who read and listened to everything I put out and then shared it on their own socials, I wouldn’t have to be constantly seeking out new places to scrounge eyeballs. But I had to go to over 60 different forums just to scrape together 1k views. If I hadn’t done that, I’d have managed 50. 100, tops.
I appreciate that it’s not everyone’s cup of tea to be subjected to promotional posts. But I promise you with full sincerity, as much as you don’t want to see them, creators sure as fuck don’t want to make them. But it’s that, or starve, so that’s where we’re at.