Guest Blog: Life As a TTRPG Freelance Artist
Recently I have invited several colleagues to submit guest blogs for me to highlight. This one is by Gaming veteran, artist, and writer Jacob Blackmon!
If you are involved, or getting involved, in tabletop games and are interested in having me feature a guest blog of yours, let me know! You can drop me a line at firstname.lastname@example.org.
I Started Drawing Because I Can’t Spell Worth Shit…
My Life As a TTRPG Freelance Artist
By Jacob E Blackmon
Let’s just start by saying, I love my life. I love being an artist in the tabletop game community. This job has allowed me a freedom of living that I never imagined possible. I seriously cannot think of any job I would rather be doing right now.
As the same time, it has also been the occasional financial burden, when the art commissions slow down and money gets tight. That is something one has to learn as a freelancer in any market. There are highs and lows (or “feast and famine” as some say), and one never knows when they will come… so be sure to have a good savings account.
My name is Jacob Blackmon, and I have been a freelance artist in the tabletop rpg community since 2009. I’ve only been doing the gig as a full time thing since 2013. Given that I was born in 1977, this has been a very small – but significant – portion of my life. I’ve been gaming since 1989, and I never even considered using my art skills as a ttrpg artist.
For the longest time, I wanted to be a comic book artist, hence my distinctive style. This style has served me well… and also been a curse, as there are some companies that refuse to work with me, because I don’t have that traditional “painted fantasy” look. And that kind of rejection is certainly going to apply to the big-name companies (Paizo, Wizards of the Coast, etc.), who only use that “painted” style of art, so I know I will never get jobs with them. Which is too bad, because I would love to see my name in one of their books.
But my success is not measured in what books I have not been in. It is measured in the books where I HAVE contributed my art. And those are MANY! The third-party ttrpg industry is a massive community of wonderful and passionate people. These are the folks I consider my peers… and quite, often… my friends. Despite this familiarity to which I speak of them, it is important to maintain a professional attitude when working with such people. They expect every bit as much professionalism from their freelancers – artists and writers includes – as any of the big name companies.
Deadlines are a serious thing, and can make or break a company, especially in the post-COVID days. During the CV19 days of 2020, the gaming community seriously suffered. If you were not Wizards of the Coast, you saw your finances drop significantly. This is why deadlines are so important to keep in mind as a freelancer. We need to make sure we get our work done in time, so the company can get their product out.
I have seriously lost count of many projects have come my way because another artist decided they didn’t want to work on a project and did not communicate this fact until after the deadline posted by the company. This is a serious breach of trust and of professionalism. If a freelancer can’t make their deadlines, the company will stop going to that person in favor of those that will. So, meet your deadlines. This is, seriously, THE MOST IMPORTANT ADVICE IS CAN GIVE ANYONE! Meet your deadlines!
I can count, on one hand, how many times I have failed to make a deadline. And, when it has happened I always let the company whom I am working for know that I will miss the deadline before it happens. That is the second key: communication. Just like in life, love, family, and relationships, one needs to maintain communication with the people they are working for. Let them know the progress of the art assignment. Have you started on it? Yes? Let them know that.
During the art process, I usually have several stages of communication with a client.
- Beginning – When first starting on the art.
- Early stages – When my first rough draft concept is ready, I send them a copy via email (sometimes through another PM service, if they prefer, but emails is always the true professional way to do it!). When a rough draft is approved, I move on to…
- Line work – This stage shows the clean version of what had been the rough draft, giving the client an idea of what the final piece will look like. It is also the last time a client will really have to make any serious changes to the pieces. I mention this, because once we start to add color, shading, and highlighting to an illustration, it becomes MUCH harder to make alterations.
- Coloring – For me, this is both the base coloring stage, plus shading and highlights. This is often the final stage, as alterations after this stage are incredibly difficult.
Each of these stages has me sending the client an email of what is going on with the piece. Once the final piece is approved, that’s the best time to send an invoice and get paid! The best clients pay immediately (“I do the job, I get paid.” – Mal Reynolds, Firefly), but some clients may have to hold those payments until they themselves get paid through another venue. This is why it helps to make sure to have a steady stream of clients at the same time. That way, not only can an artist transition from one piece to another, while waiting for one client to respond to the latest email; but also so that the artist has a nice steady flow of income. One client may not be able to pay their bill immediately, but the other should be able to. And that keeps a bank account happy, bills paid, and food on the table.
There are a couple of suggestions I have to maintaining a steady supply of clients, as well as netting new clients in the future. These were things I had to learn along the way in my own freelance art career, and some were told to me by others. So I am teaching them to you, as well…
Get an online profile! Make sure you have a social media presence on Facebook and Twitter. Make sure you have an online gallery where potential clients can see your art.
Have a rate sheet! Make sure you know how much to charge for your work, and make sure it is equal to how valuable your time is that you put towards your work. Don’t short-sell yourself, just to make clients happy. Save the price discounts for “friends and family.” Make sure to always charge your friends and family. Don’t give them free art, unless YOU choose to do so. This is your JOB!
THIS IS YOUR JOB! Be a professional. Meet your deadlines. But, at the same, time treat it like a job. Take time off, including regular breaks during the day (don’t sit in the chair and look at social media; stand up and move around… make yourself a light snack.. socialize with your roommates), break for lunch, and when you have put in your 8 hours…. STOP WORKING!
The last bit of advice I can give to a potential artist who wants to work in the ttrpg community is to also be a ttrpg gamer! You cannot imagine how much time it save a client to have an artist already be familiar with the various games and art associated with said games. No one has ever had to describe to me what a “peryton” is, as I already know what they are supposed to look like. This saves both you and the client a ton of time and descriptive text.
Go! Draw! Have fun and make money doing it!
Speaking of which, please support me on Patreon: patreon.com/jacobblackmon
And as always, you can support this blog at Owen K.C. Stephens’ Patreon!